Manchester based businesswoman Nicola Wood, has been passionate about hairdressing since she can remember. As a hair extension specialist, she was finding it time consuming, stressful and sometimes frustrating working alone, when there was no one free to pass the clients hair when fitting.
Nicola decided in 2016 that the hairdressing industry needed a hair extension holder to help all hair extension specialists.
This was the light bulb moment, there were millions of people in the same boat as she was! There were so many hairdressers out there, and clip-in wearers that desperately needed to save time and longed for a helping hand with their extensions.
So, work began to create the Easiweft™ keeping all aspects of the product design and manufacturing within the UK.
Nicola applied to be on Dragons Den early 2018 to help get her product out there and following a rigorous assessment process and diligence, she recorded the show in May.
The Dragon’s loved the product for its simplicity to solve a problem and Deborah Meaden and Jenny Campbell found it relatable to their hair extension dilemmas, whilst surprisingly Peter Jones showed his hair extension business knowledge as well as reminiscing about the other hair brand “the one that got away.”
Since filming, the process has had a very positive impact on Nicola to extend her business further. “It was one of those moments that changes you! Who I was then and who I am now, are very different people.
"I’m a hairdresser at heart and always will be. Dragons Den was a life changer. As a hairdresser it’s not just the end product, it’s the experience and the journey along the way, till you show your customer the big reveal. My purpose now is to improve that experience for the hairdresser and the customer giving hairdressers more time to focus on their client. Concentrating while multitasking can be highly pressured and stressful in the salon so to be able to take that away is where my products come into play."
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